Put on one layer for a more natural look or two for something more dramatic. The vitamin E enriched formula contains hydrogels that form an ultra-smooth film on the lashes. The wet form dries fairly quickly, does not flake when dry, and has staying power. This buildable mascara will give you a nice subtle lash, perfect for school and work. It can be also used to build up lashes for more dramatic look when you’ve got a night out planned.
Rimmel London is an inner confidence that how we look is always cool, irreverent, never predictable and always evolving.
Rimmel is not perfection or intimidating, it is like London : young, urban, eclectic, edgy.
It is expression with no rules, it is real, it is accessible. Live the London look.