More than 120 years ago, the German chemist and pharmacist Hans Schwarzkopf laid the foundations for a brand that has been at the forefront of innovation ever since. He invented the first dry shampoo, liquid shampoo, hairspray, cold perm, and the first home colour product. Today, recognising, respecting and celebrating all types of hair, is at the heart of the Schwarzkopf brand. Combining quality ingredients and the latest haircare technology, reliability, expertise and trends are the cornerstones of everything the brand does and stands for.