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Maybelline New York is the number one global cosmetics brand, combining technologically advanced formulas with on-trend expertise to create accessible cosmetics with a cool, urban edge and a spirited style.
In 1913, young Chicago chemist Thomas Williams had a dilemma. His older sister, Maybel, was in love with a man who was in love with someone else. Maybel Williams did her best with what was available—she used petroleum jelly on her lashes and brows to enhance them. Her brother helped her by adding carbon dust to the petroleum jelly, which darkened them more dramatically. In 1915, Maybel got her man and Thomas founded what would become the global industry giant, Maybelline.