There’s nothing in the world like the beauty of healthy hair. It's vitality, color, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy; 'Joi'. Their salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Experience the inner joi and confidence of exceptionally healthy-looking hair with the most comprehensive, technologically targeted collection of home care products—all designed to put sophisticated salon results into your hands.