In 1989 John Y. Chang, Sung Yong Chang and Won Shik Kang formed a small startup company named Dae do, and in 1992 rebranded as Kiss they created a unique niche in the artificial nail market. The KISS mission is to encourage an unwavering commitment to ethics, integrity, and excellence; to offer consumers cosmetics with the highest quality, efficacy, and safety; and to continue to provide cutting edge innovations that make every day more beautiful for everyone.