In 2004 they set out to develop a colour cosmetic brand that customers could relate to, trust, and most importantly afford. BYS was created and by it's very design, captured our hearts. Designed and developed in Melbourne, BYS is a privately owned, family operated business, that is focused on new product development and ‘fashionability’ and they are not afraid to play with colour. They are 100% cruelty free and do not test on animals.