Their story began in 1969 when Dr. Robert F. McDavid Jr., the company's namesake and founder, created the first widely used knee brace for football. Today, McDavid products top the recommendation lists of pro athletes, sports medicine professionals and athletic trainers. McDavid is a pioneer in the evolution of sports medicine and the industry leader with a keen focus on: Prevention providing protection and helping reduce the incidence of injury and Protection supporting an athlete‚ return to activity and enhancing performance.