Set the tone.

Freshly bleached hair looks bright and beautiful, but over time it can go brassy leaving you with yellow tones. Our powerful, purple Bleach Blondes Toning Treatment is a crucial colour corrector for blondes. The violet pigments knock out nasty, brassy tones to keep your hair looking bright and vibrant.

Following the success of our Bleach Blondes original purple Shampoo and Conditioner  we have launched this Purple Reign Toning Treatment – the perfect multi-tasker that tones and strengthens fragile blonde hair so you don’t have to compromise on the condition of your hair.  Formulated with purple pigment to brighten blonde.  This nourishing toning mask also acts as a pre-damage shield by forming a safeguard around your hair to protect its natural Keratin and reduce damage from bleaching, UV rays and heat.

Bleach Blondes – A Cult favourite for bleached, balayaged or highlighted hair.