{"title":"Comfort \u0026 Sleep Accessories","description":"Help little ones settle with comfort items and sleep accessories designed to make bedtime a bit easier, from soft toys to nightlights and soothing aids. This range covers the practical extras parents reach for during tricky sleep stages, priced fairly rather than at the premium sometimes attached to baby and toddler sleep products. A better night's sleep for the whole family matters, and it shouldn't cost a fortune. It's part of our promise to give Kiwis the health and household essentials they need without the price tag they don't.","products":[{"product_id":"fuzzy-by-hbco-animal-size-m-1pr","title":"Fuzzy by HB\u0026Co Animal Slippers Size M 1pr","description":"\u003cp\u003eAssorted designs. 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Available in size Large, these assorted slippers blend softness, durability, and playful style into one charming package.\u003c\/p\u003e\n\u003cp\u003eCrafted with plush, gentle materials, these slippers promise cozy relaxation after a long playful day. The assorted colors and designs ensure your child receives a unique, vibrant surprise they will adore. Designed with a non-slip sole, the slippers provide safety and stability, ideal for both indoor playtime and relaxation.\u003c\/p\u003e\n\u003cp\u003ePerfect for gifting or everyday comfort, Fuzzy by HB\u0026amp;Co slippers combine practical convenience with adorable fashion. Easy to slip on and off, they're a parent's dream and a child's favorite accessory.\u003c\/p\u003e\n\u003cp\u003eChoose Fuzzy by HB\u0026amp;Co Child Slippers today and watch them become your child's favorite footwear companion. Warm feet, happy smiles—guaranteed!\u003c\/p\u003e\n","brand":"Fuzzy by HB\u0026Co","offers":[{"title":"Default Title","offer_id":42794475618441,"sku":"{570C681D-3F52-40D0-B300-E0DB2E3BE548}","price":12.39,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0317\/1926\/0297\/files\/robotblue2_7824661e-eb12-4f85-885d-cf2683bba0cc.jpg?v=1726452438"},{"product_id":"hbco-plush-toy-boulce-bunny-cr","title":"HB\u0026Co Plush Toy Boucle Bunny Cream","description":"\u003ch1 id=\"hbco-plush-toy-boucle-bunny-cream--soft-adorable-comfort-for-your-little-one\"\u003eHB\u0026amp;Co Plush Toy Boucle Bunny Cream – Soft, Adorable Comfort for Your Little One\u003c\/h1\u003e\n\u003cp\u003eDiscover the irresistible charm of the HB\u0026amp;Co Plush Toy Boucle Bunny Cream, designed to be your child's new best friend. Crafted from luxuriously soft boucle fabric, this cream-colored bunny offers warmth, comfort, and endless cuddles.\u003c\/p\u003e\n\u003cp\u003eIdeal for bedtime snuggles, playtime adventures, or as a thoughtful gift, this plush toy ensures gentle companionship. Its timeless design complements any nursery decor, making it a stylish yet comforting addition to your child's room.\u003c\/p\u003e\n\u003cp\u003eKey Features:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUltra-soft boucle fabric gentle on delicate skin  \u003c\/li\u003e\n\u003cli\u003ePremium craftsmanship ensures durability  \u003c\/li\u003e\n\u003cli\u003eAdorable bunny design encourages imaginative play  \u003c\/li\u003e\n\u003cli\u003eNeutral cream color suits all nursery aesthetics  \u003c\/li\u003e\n\u003cli\u003ePerfect gift for birthdays, baby showers, or special occasions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBring home the HB\u0026amp;Co Plush Toy Boucle Bunny Cream today and give your little one the cozy companion they'll cherish forever.\u003c\/p\u003e\n","brand":"HB\u0026Co","offers":[{"title":"Default Title","offer_id":43032422514825,"sku":"{40F08464-F41E-43DC-88E5-C3C46ADE4B89}","price":25.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0317\/1926\/0297\/files\/plushrabbit.jpg?v=1731043586"},{"product_id":"hbco-boucle-teddy-bear-brn","title":"HB\u0026Co Boucle Teddy Bear Brown","description":"\u003ch1 id=\"hbco-boucle-teddy-bear-brown--softness-and-comfort-combined\"\u003eHB\u0026amp;Co Boucle Teddy Bear Brown – Softness and Comfort Combined\u003c\/h1\u003e\n\u003cp\u003eDiscover the warmth and cozy charm of the HB\u0026amp;Co Boucle Teddy Bear Brown—an irresistibly soft companion designed to bring joy and comfort to all ages. Crafted from premium-quality boucle fabric, this teddy bear offers a luxurious feel, perfect for cuddling and gentle to sensitive skin.\u003c\/p\u003e\n\u003cp\u003eWith its timeless brown hue and plush texture, the HB\u0026amp;Co Boucle Teddy Bear effortlessly enhances any nursery, bedroom, or living space décor. Its classic, comforting design makes it an ideal gift for birthdays, baby showers, special occasions, or simply as a thoughtful token of affection.\u003c\/p\u003e\n\u003cp\u003eSafe, hypoallergenic, and durable, this teddy bear meets the highest quality standards, ensuring lasting companionship. Bring home the HB\u0026amp;Co Boucle Teddy Bear Brown today and experience the unmatched comfort, warmth, and joy it brings to your loved ones.\u003c\/p\u003e\n\u003cp\u003eOrder now and create heartwarming memories with this adorable teddy companion!\u003c\/p\u003e\n","brand":"HB\u0026Co","offers":[{"title":"Default Title","offer_id":43032477859977,"sku":"{041410CB-FC35-4985-AD8F-5EC8231677D3}","price":30.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0317\/1926\/0297\/files\/Group22_418f5ccd-0b6f-41f6-b7b5-2f637059bb46.png?v=1740444871"},{"product_id":"hbco-plush-toy-boucle-penguin-multi","title":"HB\u0026Co Plush Toy Boucle Penguin Multi","description":"\u003ch2 id=\"hbco-plush-toy-boucle-penguin-multi---soft-adorable--perfect-for-all-ages\"\u003eHB\u0026amp;Co Plush Toy Boucle Penguin Multi - Soft, Adorable \u0026amp; Perfect for All Ages\u003c\/h2\u003e\n\u003cp\u003eBring home warmth, charm, and endless cuddles with the HB\u0026amp;Co Plush Toy Boucle Penguin Multi. Beautifully crafted from premium boucle fabric, this plush penguin offers a delightful texture that's irresistibly soft and comforting to touch.\u003c\/p\u003e\n\u003cp\u003eDesigned with vibrant multi-colored detailing, it's not only a cozy companion but also a stylish addition to any nursery, bedroom, or playroom decor. Its friendly face and lovable design instantly captivate both children and adults, making it the ideal gift for birthdays, baby showers, or special occasions.\u003c\/p\u003e\n\u003cp\u003eSafe, durable, and easy to care for, the HB\u0026amp;Co Plush Toy Boucle Penguin Multi is created to withstand endless playtime and hugs. Whether you're looking to brighten someone's day or enhance your plush toy collection, this adorable penguin is the perfect choice.\u003c\/p\u003e\n\u003cp\u003eOrder your HB\u0026amp;Co Plush Toy Boucle Penguin today and experience cuddly companionship like never before!\u003c\/p\u003e\n","brand":"HB\u0026Co","offers":[{"title":"Default Title","offer_id":43032480678025,"sku":"{CBB4F34F-C6AD-41A5-AADA-1B152CA3AD87}","price":26.49,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0317\/1926\/0297\/files\/plushgreypenguin.jpg?v=1731043544"},{"product_id":"hbco-plush-alligator-grn","title":"HB\u0026Co Plush Alligator Green","description":"\u003ch2 id=\"hbco-plush-alligator-green--soft-cuddly-and-perfectly-huggable\"\u003eHB\u0026amp;Co Plush Alligator Green – Soft, Cuddly, and Perfectly Huggable!\u003c\/h2\u003e\n\u003cp\u003eBring home a charming new friend with the HB\u0026amp;Co Plush Alligator Green. Crafted from ultra-soft, premium-grade fabric, this delightful plush toy ensures a gentle, cozy touch that's perfect for cuddling day and night.\u003c\/p\u003e\n\u003cp\u003eDesigned with vibrant shades of green, playful embroidered eyes, and detailed stitching, this plush alligator makes an adorable gift or decorative addition to any nursery, bedroom, or playroom.\u003c\/p\u003e\n\u003cp\u003eKey features:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMade with high-quality, child-safe materials.\u003c\/li\u003e\n\u003cli\u003ePlush stuffing for maximum comfort and softness.\u003c\/li\u003e\n\u003cli\u003eDurable, washable, and long-lasting.\u003c\/li\u003e\n\u003cli\u003eIdeal size for cuddling, playing, and carrying around.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhether you're surprising a child, complementing a collection, or adding charm to your home décor, the HB\u0026amp;Co Plush Alligator Green promises joy and comfort. Order today and experience the soft embrace of everyone's favorite reptilian companion!\u003c\/p\u003e\n","brand":"HB\u0026Co","offers":[{"title":"Default Title","offer_id":43121738317961,"sku":"{419E668D-C513-41D5-8E2A-079D63EAB9ED}","price":9.49,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0317\/1926\/0297\/files\/removal.ai__a3524bc6-3895-48f6-b917-cb42a387fc04-img_7554.png?v=1734489997"},{"product_id":"my-little-sprout-lamb-rattle","title":"My Little Sprout Lamb Rattle","description":null,"brand":"My Little Sprout","offers":[{"title":"Default Title","offer_id":44381429366921,"sku":"{2ECC8BB7-B98A-4424-AF30-C810DD84E398}","price":8.49,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0317\/1926\/0297\/files\/20250624_222430048_iOS_jpg.jpg?v=1752030427"},{"product_id":"my-little-sprout-bunny-rattle","title":"My Little Sprout Bunny Rattle","description":null,"brand":"My Little 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